One of the most important aspects of jewelry store design is display lighting. Interior designers and lighting manufacturers say that, however, jewelry store owners often view lighting as a cost rather than a tool to promote sales.
People cannot think of display lighting as an expense, but as a way to increase sales and profitability, you can have the most beautiful shops and the best jewelry, but in the end you want to be able to display your jewelry with the best light At the same time, it will bring great attraction to your guests and better increase your company’s benefit.
The most important part of the store is the jewelry display counter. Jewelers as a whole know more about lighting than in the past, and what lighting can do for them. This is an advantage that makes your store more attractive than guys on the street. ”
Designers and Shenzhen Awelled (Jewelry lighting manufacturer) recommend that cabinet lighting comes from above and inside the cabinet. This way, your arrangement of jewellery display lights can illuminate every angle and every object.
The best display lighting comes from above and inside, with special emphasis on the lighting above. The lights in the display case are basically shadow lights. The real light needs to come from above. However, you still want some light in the box. ”
The lighting display cabinet has four “priorities”:
First, proper lighting should not cast shadows and should make the product flash.
Secondly, when the customer is in front of the showcase or leaning, he or she should not cast a shadow on the product.
Third, the heat and color of the light source should be calculated and controlled.
Fourth, the best lighting is a combination of lighting types in different locations. That’s the surefire way of capturing the customer’s attention with LED lights for a jewellery showroom and eliminating shadows.
The color of light changes with temperature. Light warmth is measured in Kelvin (K). Kelvin temperature is defined according to the appearance of the light source (that is, the appearance of the light source itself), and is measured in degrees. Temperatures below 3000 K will produce a “warm” color with a red appearance. From 3400 K to 4500 K, the appearance is white or neutral. Temperatures above 6000 K will produce “cold” light with a blue appearance.
There are two options for lighting from above: MR-16 spotlight or PAR30 /PAR-38 bulb.
Which method to choose depends on the design environment. If the ceiling above the display cabinet is high, then the PAR38 bulb is the best because it can provide a better and stronger light beam. The ceiling should not be nine feet above the finished floor height to maintain the effectiveness of the lighting. The distance between PAR38 light bulbs should not exceed three feet (from center to center), flood lights are recommended.