News

September 2019

single head led cabinet light

Jewellery Display Lighting can have a Great Impact on the Product

Jewellery Display Lighting can have a Great Impact on the Product

Lighting plays a major role in the display windows of the shops. Lighting is thus an essential element for the proper display of varied products. Jewellery display lighting can be enhanced with the use of products which are high-quality. Shenzhen Awelled Optoelectronic Co. LTD is engaged in the production of different types of illumination applications. They have a wide stock of LED jewellery showcase lighting products which are eco-friendly and economical. The light definitely cuts on the electricity costs. They have a wide spectrum of display lighting and tungsten light.

They provide products which can be used in jewellery counters for illuminating the designs and make them appear impressive. Apart from jewellery shops, these lights can be extremely useful in watch shops, luxury items store, cosmetic outlets, market, apparel shops, etc. They also offer customization of the products and no project is too big or small for them. They personally attend to the requirements of the clients so that the manufacturing is done to cater to their needs. They apply advanced technology for the manufacturing of the products which can ensure that there will be amazing energy savings. Quality management of the highest level is achieved by them.

LED down light is a useful product to provide focused lighting effect to the product. The product is available in varied sizes and colour mixing is also possible to add more visibility to the products. The lights have an excellent life span and are highly energy efficient.

They have a huge collection and the down light category has an impressive range. The rotating light is also in high demand and several products at the same time can be focused on using this product. Thus the customers also feel that it can be suitable for their products in the respective outlets. Having such lights in the store is beneficial because it can prevent shoplifting cases and thus act as a protective move. Mounted ceiling lamps look very classy and easy to maintain too. Hence the demand for such products is also very high. The professionals of the company are always ready to share the features of the products with the customers.

The lights are all produced using high-quality materials so that the clients are happy and content with the services and the products. The website has been designed with much care and all the products have been listed with details for the convenience of the customers.

August 2019

Pictures nears HongKong Exhibiation Hall

Jewellery&Gem Fair (HongKong) in September is approaching now

The 37th edition of the September Hong Kong Jewellery & Gem Fair is ready to open its doors to thousands of exhibitors and professional buyers from September 16 to 22, fair organiser Informa Markets said, following recent developments in Hong Kong.

In a statement, Celine Lau, director for Jewellery Fairs at Informa Markets, cited positive signs indicating that the situation in the city is cooling down as of today.

These include:

•    The demonstration held this past Sunday was peaceful and concluded without any violence.

•    The Airport Authority has obtained an injunction order against activities that interfere with the proper use of the airport except in the designated areas in the arrivals hall. This means that the airport is operating normally.

•    The Hong Kong Government has declared it is committed to “creating a platform for dialogue” with various sectors of society.

•    The HKTDC Food Expo and its concurrent fairs attracted 2,100 exhibitors and drew nearly 450,000 visitors. There was a drop in foreign visitor turnout, but exhibitors were satisfied with the quality of buyers onsite.

“We have not received demands for cancellation as stated in a joint letter recently sent to us by three trade associations,” Lau explained. “Instead, what we have been getting are calls from exhibitors inquiring about the possibility of securing better booth locations in the event of cancellations, and inquiries for participation. We continue to receive visitor pre-registrations daily. Rumours about the fair’s alleged cancellation/postponement have in fact resulted in increased interest on the show’s exhibitor profile and contents.”

To ease any concerns on insurance coverage for transportation of merchandise, she said Informa Markets had obtained confirmation from Malca-Amit and Brinks that there is no change in the insurance policy in relation to the public incidents in Hong Kong. Both are actively serving exhibitors from Antwerp, Israel, India, the US and other markets.

“These are facts illustrating that the jewellery community is ready and looking forward to this important event,” said Lau. “We have been very focused in the last 11 months preparing for the September Fair. We appreciate and value the jewellery industry’s commitment to this event, which allows us to deliver a high-quality show. Exhibitions have been – and will always be – the best place to look for business and new buyers.” 

According to the company official, the last three quarters have been challenging for the industry, which is why exhibitors, buyers and stakeholders across the entire business spectrum are fully engaged to get the most out of the September Fair. As the last international fair on this year’s jewellery trade show calendar, this show represents many exhibitors’ last major opportunity to capture orders in 2019 for 2020 and beyond. 

The September Fair’s visitor promotion campaign is in full swing, noted Lau. Informa Markets is investing extra resources in marketing activities (both online and offline), especially through various industry associations. As of today, many delegations have already reconfirmed their attendance, including groups from Poland, Vietnam, South America, Russia and China, to name a few.

As of today, the travel alert level for Hong Kong – where business is running as usual – remains comparable with the current alert level assigned to the UK, Europe, China and several other countries.

“These special circumstances might have presented us with a unique set of challenges, but we will not allow these to deter us from delivering the best possible September Hong Kong Jewellery & Gem Fair that our exhibitors and visitors deserve. We sincerely look forward to welcoming everyone in Hong Kong soon. See you all at the September Fair,” continued Lau.

May 2019

Prospects for the UV LED market

According to the latest release of “TrendForce LED Research (LEDinside)”, “2019 Deep UV LED Application Market Report – Sterilization, Purification and Water Treatment Market” shows that due to the global economic downturn, the target of UV LED manufacturers in 2018 failed to grow as expected. However, it still shows a steady increase, looking forward to the application market demand. In addition to the stable growth of the curing market, surface/air sterilization, static water sterilization, and mobile water sterilization are the main growth kinetic energy in the future. It is estimated that the output value of the UV LED market will reach 9.91 in 2023. Billion dollars.

According to Wu Yingjie, research manager of LEDinside, the top five UV LED manufacturers in 2017 are Seoul Viosys, LG Innotek, Nitride Semiconductors, Nichia and Epitop. In 2018, Japanese and Korean manufacturers actively cultivated the UV LED market, and the revenue rankings were reshuffled, followed by Nitride Semiconductors, Seoul Viosys, LG Innotek, Nichia and Epitop. At present, the external quantum efficiency EQE of UV-C LED is 1-4%, and the leading UV-C LED market is LG Innotek. Its external quantum efficiency can reach 4.33%. However, Stanley, DOWA, Nitride Semiconductors and Seoul Viosys can continue to improve products. effectiveness.

2017
2018
Seoul Viosys

Nitride Semiconductors

LG Innotek

Seoul Viosys

Nitride Semiconductors

LG Innotek

Nichia

Nichia

Epitop

Epitop

According to LEDinside, in 2019, a number of LED manufacturers will actively develop UV-C LED products, including Nichia, OSRAM OS, UVphotonics, Violumas, etc. to add new momentum to the development of the UV market.

UV-C LED application market three growth kinetic energy: surface / air sterilization purification, static water sterilization, and mobile water sterilization

Static water sterilization and surface sterilization (air purification, home appliances, etc.) are not demanding in time, and UV LED products are introduced at the demand side to bring added value. Market applications are quite extensive and quite a number of emerging markets have been created. Contains high-care baby products, daily contact with mobile phones, escalators, household products such as toothbrushes, toilets, cabinets, sports water bottles, thermos.

Flowing water sterilization requires fast sterilization time and high requirements on product power. LEDinisde Analysis The main domestic water purification market includes the following market opportunities, which are divided into water dispensers, kitchen hot and cold water, whole house water purification and baby products (milk machine).

In the commercial and industrial markets, the global water treatment market is about 20 billion US dollars. The market growth momentum is mainly Water Scarcity and Sustainability of Water Resources. Water treatment application market segments include Aquaculture, Commercial Buildings, Food Beverage Industry, Pools and Leisure, Life Sciences, Pharma & Biopharma, Municipal Markets for water and wastewater (Municipal Water & Wastewater), oil and gas (Oil & Gas). It mainly uses three sterilization methods, including Gravity Purifier, RO Purifier and UV Purifier. RO reverse osmosis is a widely used water purification technology that still requires UV sterilization to remove bacteria and viruses from water and degrade total organic carbon (TOC) concentrations. The water treatment market has become the most promising target market for UV-C LEDs.

In response to the demand of the water treatment market, Japanese and Korean manufacturers are actively moving towards high-power LEDs and entering the mobile water module application market. In the future, the UV-C LED market will move toward polarization: some manufacturers will enter the general consumer market, while others will enter the high-end commercial/industrial market.

November 2018

Purchasing A Pearl Necklace

  Purchasing A Pearl Necklace

      A pearl necklace is an elegant statement. A classic pearl necklace is the essence complexity and the classic timeless of elegance. This traditional pearl necklace is comprised of forty-two round pearls. This Freshwater Pearl necklace is very fashion forward. The preferred pearl shape when creating your pearl necklace is round to mostly round.

Most freshwater cultured pearls sold today come from China. A freshwater pearl necklace and earring set offer graphic timeless elegance you can enjoy for a life time. This triple cluster drop freshwater pearl necklace will bring out the beauty in any complexion. Acquire a freshwater pearl necklace at discount price does not mean that you sacrifice the quality. Feminine and sexy, this sweet freshwater petal pearl necklace is sure to become a favorite among many women.

Freshwater cultured pearl necklace wrap any women in layers of love. This sophisticated freshwater cultured pearl necklace makes a stylish, personal statement. Golden South Sea cultured pearls have a rich golden shine. A question many people ask today if a particular strand of pearls should be made up of fresh water or cultured pearls.

Quality of blue pearl depends on three important aspects. After you have decided the type, color, size and quality of pearls, think about your budget. So, how do you go about being sure you are getting the best quality for the best price for that pearl necklace. You want, of course, to buy the best possible quality present for the lowest possible price f. High-quality pearls larger than 9 mm are scarce and very expensive. Luster shows the quality of a pearl necklace.

A pearl necklace is the quintessential piece of jewelry to lend style and class to your fashion wardrobe. This freshwater cultured pearl necklace is silky smooth and feminine. When purchasing a pearl necklace is anything but ordinary. The most traditional and classic shape for pearl jewelry is the white round pearl.

September 2018

SMD led downlight in clothes shop

Demand and design points on Commercial led lighting in the mall

Comfortable and casual environment is very important :      

      Modern shopping malls are not only a place to shop, but also a place for recreation and entertainment. It is important to create a comfortable and casual environment. Into the mall, LED lighting design brightness is appropriate, to meet the customer’s visual requirements, each store’s commercial lighting will also be subtly different, the product in the lighting design effect, always can transmit effective information to the customer, while It also relieves visual fatigue. LED lighting design is really powerful to meet the expression requirements of the business, but also meet the customer’s individual requirements? What are the design points of commercial lighting?

Commercial lighting requirements and design points

 

The main reason for LED commercial lighting in shopping malls is to design according to the characteristics of the goods and the purchasing habits of customers. The purpose of each product is different from the lighting design effect required by the function. According to the characteristics of the product, the lighting design effect can achieve the visual comfort of the customer.
At the same time, reasonable illumination (commonly known as brightness), product color reproduction, suitable brightness distribution, and comfortable visual environment; reasonable lighting design effect, can attract customers’ attention, create a comfortable shopping environment, and make purchases for customers. opportunity.

First, the human psychology is affected by the illumination and color temperature of the LED lighting design.
The commercial lighting design in the shopping mall not only needs to achieve the lighting function, but also the color temperature affects the human psychology: the color temperature will cause different psychological feelings. Psychologists have found that in the red environment, the pulse of the person will increase, the blood pressure will increase, and the psychology of excitement will easily occur. In the blue environment, the pulse will slow down and the mood will be quieter. The color of the LED lighting will also have an effect on the taste. This will also be related to people’s instinctive reaction to food. Seeing different colors will remind you of different foods. Red, yellow, sweet, sour and sweet, can stimulate appetite to enhance appetite; and black green, blue-green feeling bitter, will affect appetite.
      Second ,Different illuminances and color temperatures have a great impact on people’s psychological impact. The spatial impression is determined by the environmental impression of color temperature and illuminance. The purpose of ceiling lighting is to attract consumers’ interest through “commodity visualization” by providing suitable lighting and illumination, color temperature, color rendering and brightness changes for different products and regions, and using lighting design to communicate with customers in silent language. To convey product information, service concept and brand culture to customers, in order to promote the sales of goods, reduce inventory, and establish a brand image.
Commodities need to be displayed comfortably to customers under the LED lighting design. It is very important to use luminosity to show customers and guide customers to purchase. The light in the store space can be considered from the two directions of “space light” that reflects the overall impression of the space and “light of the product” that effectively displays the effect of the product. In the store lighting, the three lighting elements of ambient lighting, store lighting and decorative lighting are matched with each other, and corresponding lighting plans conforming to the concept of the store are adopted.

      Commercial lighting in different areas of the mall

      Different types of shopping malls and shopping malls have different subdivisions, and the lighting design renderings need to be different, so the lighting highlights of each area will be different. Starting from the overall lighting environment, the low-end small retail system, the illumination is generally 500Lux-1000Lux, and the color temperature is generally 5500K-6500K of cool white light. The lighting system commonly used in mid-range supermarkets has an average illumination level of 250Lux-500Lux and a color temperature of 4000K-5000K. The high-end supermarket environment lighting level is relatively low, generally in the 50Lux-250Lux, by adjusting the illuminance level in the space by strengthening the key lighting and decorative lighting, producing a sharp contrast, and the color temperature is a typical warm color 2700K-3000K. At present, the main lamps and light sources used in the environment lighting of shopping malls include downlights for compact energy-saving lamps and fluorescent lamp brackets, grille lamps and metal halide lamps for T5/T8. Is it appropriate for LEDs to enter the basic lighting of the market as a new generation of light sources? Experts generally believe that commercial lighting is the first general lighting application field for LEDs. Improving luminous flux, reliability and cost performance is the key to its rapid intervention. The lighting lighting of the mall can be further refined according to different occasions, and the requirements for lighting of different commodities are also different.
       Commercial led lighting in the mall will be carefully differentiated design, and the overall brightness design will not be able to pass product information to customers. The rationality of the lighting design effect can properly convey the product information to the customer, and also meet the customer’s visual requirements.

July 2018

under cabinet light bar's project

Environmental protection and raw materials double pressure PCB manufacturers have to increase price.

With the continuous improvement of technology, PCB, which is known as the “mother of electronic products”, has become an inaccessible component in the LED display lighting. It has become a global industry with an annual output value of more than 50 billion US dollars. Although the importance of PCB to LED display is self-evident, the serious environmental pollution caused by the production process cannot be ignored. Especially in the current ecological environment, the environmental protection has been highly valued by the government. Developed strict environmental standards for production. In response to the government’s call to achieve sustainable development of the industry, major PCB manufacturers have adjusted the industry and improved the production process. This not only directly increases the price of accessories and labor costs, but also allows some uncompetitive enterprises to withdraw. The competitive landscape has gradually tilted toward large factories with bargaining power, environmental protection indicators and capacity reserves, resulting in an increase in industry concentration.

 

In addition, the rising prices of raw materials have also pushed the PCB companies out of breath. The data shows that the cost of PCB raw materials accounts for about 33%, of which CCL accounts for 18% to 20%. Copper foil is the most important raw material for the production of CCL, accounting for about 30% of the cost of CCL. ) and 50% (thin board). Due to the shortage of copper foil, the prices of various raw materials continue to rise. From the beginning of 2016 to the present, PCB standard copper foil prices have risen by more than 50%, and copper foil processing fees and effective CCL prices are higher than the original average. 100% and 50%.

 

At this point, under the double pressure of environmental protection and rising raw materials prices, many large PCB factories began to gradually “head down” and chose to increase prices. It is understood that from the end of 2017 in Kunshan, Jiangsu, to Zhuhai, Shanghai, and then Shenzhen, the entire PCB industry will usher in a new situation after this wave of price increases, the overall expected range of 20 -30%.

     Do you find the price is more and more higher not only in  LED lights for jewelry displaying showcase ,but also in industrail led lightins (LED high bay light ,led flood light, UFO lamp). In a word , for the whole led lighting filed ,prices is rasing everyday .

eyeball spotlight

Future development of LED Lighting

The future development of LED is promising. The specific analysis is as follows:
First, the status quo of the LED Lighting industry: rapid development, but the scale of the company is small, the industry chain is incomplete
Second, the LED industry’s crux: lack of core patents, loose cooperation between industry, university and research institute

1. With the vigorous development of the domestic LED lighting market, more and more foreign companies have turned their attention to China. Especially in recent years, the number of patent applications in the field of LEDs accepted by China has increased significantly year by year. In the “Semiconductor Lighting Patent Risk Analysis Research Report” provided by the Development Research Center of the State Intellectual Property Office, the reporter saw that as of the end of 2008, 22 countries and regions in the world have applied for patents in China, and countries with obvious technological advantages are China has a high proportion of patent applications, and the top five countries are Japan, South Korea, the United States, Germany and the Netherlands. Among them, Japan has a number of 1,306 patent applications, accounting for 24% of the total number of applications, and the remaining four countries accounted for 7%, 5%, 4%, and 3% of the total applications, respectively.
2. In terms of effective patents, the ratio of domestic patent applications to foreign patent applications in China is about 4 to 5. However, in these domestic patent applications, the Taiwan region has occupied a large share, and its effective invention patents accounted for 53%. In other words, if the Taiwan area is removed, the gap between the number of patents and the amount of patents in the mainland and abroad will be even greater.
3. In addition, from the perspective of the distribution of industrial chains, foreign companies mainly have more patents in the field of chips and packaging. Half of the LED core inventions have filed patent applications in China, Nichia, Osram, Lamirde, and Companies such as Li, General Electric have mastered most of the core patent technologies. Among them, Nichia Chemical has the most core patents, covering all industrial chains except packaging.
4. Compared with the above-mentioned foreign companies, China’s LED patent application is obviously at a disadvantage. As the world’s most watched new generation of light source, LED is known as the most promising green lighting source in the 21st century due to its high brightness, low heat, long life, non-toxic, recyclable and other advantages. China’s LED industry started in the 1970s. After nearly 40 years of development, it has formed 7 national semiconductor lighting engineering industrialization bases in Shanghai, Dalian, Nanchang, Xiamen, Shenzhen, Yangzhou and Shijiazhuang. The products are widely used in landscape lighting. And in the field of general lighting, China has become the world’s largest producer of lighting appliances and the second largest exporter of lighting appliances.

2, LED Lighting industry research institutions – e of LED China Online (LEDinside) statistics show that as of the end of 2009, China has more than 3,000 LED companies, of which, the annual output value of only 100 million. However, among the 140 companies, no one has annual sales of more than 1 billion yuan, and only a few of them have more than 500 million yuan, most of which are between 100 million yuan and 200 million yuan. It can be seen that although the number of LED enterprises in China is large, the scale is generally small.

3. At present, the global industrial pattern centered on Asia, North America and Europe has taken shape, with Japan’s Nichia Chemical, Toyota Synthetic, US Kerry, General Electric and Germany’s Osram as the core technology competition pattern. . US and Japanese companies have monopoly advantages in epitaxial wafers, chip technology and equipment. European companies have outstanding advantages in applied technology, while China’s LEDs are still at the lower end level, and about 80% of products are concentrated in landscape lighting, traffic lights, etc. In the application market, there are relatively few high-end products involved in automotive lighting and large screens.

 

Shenzhen  Awelled Lighting is a leading chinese manufacturer and supplier of LED Cabinet Light designed for installation into all types of showcases and cabinets. Most of our exciting ranges of LED product have been designed to be easy to install and cost effective. Awelled is one of  thousands Chinese LED factories ,who is growing very fast like others .Hope we can grow together with your supports and concerning .

Give some advice on buying LED high bay light

Give some advice on buying LED high bay light

      In recent years, many factories, warehouses, mines and other places have carried out lighting upgrade projects, using the current LED as lighting source, LED lights can not only improve the quality of lighting, but also has the performance of energy saving and environmental protection, is the ideal green lighting source, and now, The market share of LED lights in the industrial lighting market has increased year by year. Buying the right LED high bay light becomes a problem that we must pay attention to.
    When people are shopping, they often want “good and cheap.” Industrial selection of LED high bay light must be lighter on price factors. It is not a matter of not paying attention to prices, but choosing higher-cost products. How can we choose a product more suitable for our needs? Here’s a brief introduction to the purchase method.
    1, According to the industry to choose UFO high bay light / warehouse led lights /industrial led lights . It is necessary not only to consider lighting requirements, but also to consider dust, water and other factors, and even explosion protection requirements. The average height of the factory building is relatively high. The replacement of lamps requires the use of professional escalators or lifts, which increases our hidden investment costs. Therefore, companies need to consider whether the product lamps meet the requirements of the national quality standards, whether it passed the explosion-proof certification and other factors.
      
    2, Comprehensive consideration of the price of LED mining lamp. Especially through the explosion-proof certification, military certification, quality system certification. Because national standards are strictly enforced in the production and selection of materials, prices may be higher than the general luminaires. However, the use of high-quality products not only saves electricity costs, but also saves the cost of secondary purchases, maintenance and replacement of lamps. The key is to provide a reliable guarantee for our safety production.
    3, On-demand lighting, choose the right power. The power of the LED mining lamp is selected according to the actual lighting area. The high power will cause the waste of electricity resources, and the low power will not meet the lighting requirements. In addition, the illuminance, color temperature and other conditions of the lamps are also very important.
    4, Check the lamp parameter configuration. Taking Shenzhen Awelled LED high bay lights as an example, the original imported chip has high luminous efficiency, long service life, good stability and high reliability. At the same time, a strong protective lampshade is equipped to effectively protect the light source from external impact and other factors, making the lamp more durable.
    At present, the LED lights market is mixed, and many poor quality LED high bay lights are filled with the market. Consumers are not willing to pay for it. “The penny and the goods” are even more obvious in the LED industry where manufacturing costs are more open. LED lamps are a long-term investment, try to choose well-known brand products, generally these lamps, widely used in many large-scale projects, can withstand the market inspection.

April 2018

Led Lighting in Jewelry stores

Why more and more jewelers like to use LED jewelry lights ?

Why more and more jewelers like to use  LED jewelry lights ?

With the improvement of people’s material living standards, the demand for luxury goods has also greatly increased, with jewelry being particularly popular among people. It is the favor of women. Nowadays, more and more jewelry stores appear in the most prosperous areas of the city. In large shopping malls, beads Treasure counters also occupy a dominant position, and jewelry lighting is also crucial – LED jewelry lights. Just like flowers need green leaves, no matter how beautiful jewels, they need good light to shine.

Some brilliance. LED jewelry lighting has strong directionality and high color rendering index. It is the first choice for jewelry lighting. For LED jewelry lights, Awelled The experienced R&D team, combined with market demand and customer feedback, has developed a series of classic counter jewelry lights for you to choose from.  

1 , Ceiling Lighting in Jewelry Stores :  SMD LED Down Light  , LED PAR30/38,LED Track Light      Which are most popular choice in the Marketing .

2 ,Lighting in Display Case  :  LED Cabinet Light /LED Mini Spotlight/LED Rotating Lamp /LED Jewelry Pole Light/LED Strip Light

 

 

The color emitted by the light source itself is the “light source color,” and the color of the jewel that is reflected by the light source is generally called “surface. In addition to some gemstones with fluorescent or phosphorescent effects, the jewelry itself does not emit light. Although natural light is the ideal light source for the appreciation of natural gemstones, in actual sales, due to the restrictions of the venue, businesses often have to choose Select artificial lighting for lighting. How to use the right light source to show the value of jewelry is increasingly becoming a concern for jewelers The problem. Some jewelers usually only pay attention to the light to be bright enough when decorating a store or a counter, making the overall feel of the store Li, magnificent, but ignored the proportion of light source distribution, making the difference between the sales of the main and non-subject, counter There is a lack of layering in the jewelry. Excessively bright lights, in addition to unnecessary waste, their high temperatures and electromagnetic radiation can also damage The color and luster of the object itself, especially the structure of some organic gemstones such as pearls, corals, amber, etc. And chemical composition can make an impact.

In addition, according to psychologists, the dazzling lighting will also be open to customers and jewelry stores. The emotional impact of personnel also affects the success rate of jewelry trading.