Display LED Lighting

Display led lighting including led lights in cabinet ,led down light in shops ,led lights in glass display window,such as LED down light ,LED lights bar ,led rotating light ,LED PAR30,Mini spotlight

December 2020

How to use lighting in jewelry stores

How to use lighting in jewelry stores ?

Now, more and more jewelry stores appear in the most prosperous areas of the city. In large shopping malls, jewelry counters also occupy an advantageous position.

Just as flowers need green leaves to set off, no matter how beautiful the jewelry is, it needs good light to set off in order to give off its due brilliance.

The color emitted by the light source itself is the “light source color”, and the color reflected by the jewellery by the light source is generally called the “surface color”. Except for some gems with fluorescent or phosphorescent effects, the jewelry itself does not emit light.

Although natural light is the most ideal light source for appreciating natural gemstones, in actual sales, due to site restrictions, businesses often choose artificial lights for illumination. How to use the appropriate light source to show the value of jewelry has increasingly become a concern for jewelers. When decorating storefronts or counters, some jewelers generally only pay attention to it, which has increasingly become a concern for jewelers. Some jewelers generally only pay attention to the bright enough light when decorating the storefront or counter, so that the overall store feels gorgeous and magnificent, but ignores the proportion of light sources, so that there is no difference between the main and non-subjects of the sales. The jewels placed lack a sense of hierarchy. In addition to unnecessary waste, the high temperature and electromagnetic radiation of too bright light will destroy the color and luster of the object itself, especially on the structure and chemical composition of some organic gems, such as pearls, corals, and amber. . In addition, according to research by psychologists, the dazzling lights will also have an emotional impact on customers and sales personnel in jewelry stores, and also affect the success rate of jewelry transactions.

1 Jewelry’s requirements for lighting

Different jewels need different lights to work together. For example, the lights of gold jewelry, jade and diamonds are very different. When choosing lighting for a jewelry store, factors that need to be considered include light color, lighting level, flicker, temperature, color rendering, infrared, ultraviolet, etc. Of course, it is impossible to take into account all the above factors. Generally, the color temperature, lighting level and flicker degree need to be considered. According to relevant data, jewelry can show the best appearance effect under the light of 3300~5000K color temperature.

Factors that merchants should pay special attention to when choosing a light source: Different lighting levels can distinguish the level and sales subject in the jewelry store; flicker refers to the reflected light emitted by the jewelry when the light shines on the jewelry. When it is prominent, the precious time is more dazzling; and the color rendering refers to the correct color and the clarity reflected by the light on the object. The higher the color rendering, the more detailed the craftsmanship and true color of the jewelry can be portrayed.

The characteristics of jewelry itself have extremely high requirements for light sources, such as:

(1) Very high lumen efficiency (80 Lm/W);

(2) Low heat radiation;

(3) Good color rendering;

(4) Uniform light color, bright and vivid color;

(5) Try to avoid tarnishing textiles and embrittlement of plastics (UV protection);

(6) The light color is constant throughout the effective life;

(7) Not sensitive to temperature changes;

(8) Long service life, economical and durable;

(9) Eye-catching lighting, commonly used light colors: yellow light, neutral white and daylight white.

(10) Ordinary commercial lighting only pays attention to uniformity, comfort, and economy, while jewelry lighting not only pays attention to brightness and display index, but also pays attention to the diversity of color temperature to meet the needs of different types of display products.

Taking diamonds as an example, there are roughly four types of professional light sources used in jewelry stores on the market: tube lamps, metal halide lamps, projection halogen lamps (also called quartz lamps or cup lamps) and diamond halogen lamps.

(1) Tube lamp: Tube lamp is a light source that jewelers must use when jewellery appraisal and purchase. They are only suitable for space lighting in jewelry stores.

(2) Metal halide lamp: strong brightness and high light efficiency. However, the light is too dazzling, the color rendering is poor, and it is easy to distort the color of the diamond, so it is not suitable for the lighting of counters and jewelry windows, but only suitable for high ceilings.

(3) Projection halogen lamp: small and flexible, easy to control. The flicker of diamonds can be presented well, but ordinary halogen lamps have poor color rendering and yellow light, which easily distorts the color of diamonds and has a short service life.

(4) Diamond light halogen lamp (4500K): This is a professional diamond lighting light. The light has a high color rendering effect, and the full-spectrum projection effect is the artificial light source closest to natural light. Under this kind of light, each diamond can emit a dazzling fire with the rotation of people’s sight, better showing the charm of color and cut. Compared with ordinary halogen lamps, it has the advantages of good color rendering and long service life. When used in jewelry lighting, it can show the light of diamond destruction.

In addition, optical fiber and LED have the characteristics of soft light without irritation, rich light color, low heat radiation, and easy concealed installation. They are more suitable for the lighting of jewelry counters. If they can be properly designed and integrated with the illuminated objects, it will play the role of “icing on the cake”.

2 Jewelry Lighting arrangement

The ideal lighting position is at the top and front of the diamond jewelry. At the same time, pay attention to overlapping the light sources so that the diamond can refract and reflect light from all directions. In order to enhance the lighting effect, when the diamond is placed on a darker background, the installation density of the lighting light should be appropriately increased or the distance between the light and the diamond should be shortened.

Special attention should be paid not to let the light be too dazzling and affect the atmosphere of the transaction. Tube lamps and energy-saving lamps should be used as much as possible for diffuse reflection lighting to make indoor light harmonious and create a stable atmosphere. The diamond light halogen lamp can also be used flexibly, taking advantage of its long exposure distance, which not only ensures the bright and eye-catching counter, but also creates a comfortable marketing atmosphere.

Modern professional lighting for jewelry has long surpassed the level of “bright enough”. Reasonable and scientific layout of jewelry lighting can not only save costs and beautify the store, but also indirectly increase the “transaction rate” of the transaction, resulting in a “multiple results with less effort”.

3 Lighting design of jewelry showcase

Jewelry showcases are generally used to display small exquisite items and can be illuminated by spotlights or optical fibers.

Pay attention to the combination of light and color. For example, gold jewelry can be illuminated with cold light cups; while silver products or gem products can be illuminated with daylight cups. Due to heat generation, the heat dissipation of the showcase needs to be considered.

If the engineering cost allows, using fiber optic lighting is also a good choice, the advantage is that it will not bring excessive heat to the showcase.

The lighting design revolves around the principle of not seeing the light, highlighting the displayed items.

Two points should be paid attention to in jewelry showcase lighting:

(1) Bright enough. Of course, “enough” does not mean that the brighter the better. Some jewelry such as gold, platinum, pearls, etc., due to their small size, require high enough illuminance, 2000Lx can be used; while some jewelry, such as jade, crystal, etc., pay attention to softness, and the illuminance does not need to be too high.

(2) Reflect the characteristics. Gold, pearls, and other jewelry that rely entirely on reflecting light, pay attention to the direction of light incidence, so that the reflected “flash point” stimulates the customer’s eyes; jade, crystal and other jewelry that pay attention to light transmission texture must pay attention to light transmission

June 2020

Some Suggestions On How To Choice Display Lights For Jewelry Stores

One of the most important aspects of jewelry store design is display lighting. Interior designers and lighting manufacturers say that, however, jewelry store owners often view lighting as a cost rather than a tool to promote sales.

People cannot think of display lighting as an expense, but as a way to increase sales and profitability, you can have the most beautiful shops and the best jewelry, but in the end you want to be able to display your jewelry with the best light At the same time, it will bring great attraction to your guests and better increase your company’s benefit.

 

The most important part of the store is the jewelry display counter. Jewelers as a whole know more about lighting than in the past, and what lighting can do for them. This is an advantage that makes your store more attractive than guys on the street. ”

 

Designers and Shenzhen Awelled(Jewellery lighting manufacuturer) recommend that cabinet lighting comes from above and inside the cabinet.

 

The best display lighting comes from above and inside, with special emphasis on the lighting above. The lights in the display case are basically shadow lights. The real light needs to come from above. However, you still want some light in the box. ”

 

The lighting display cabinet has three “priorities”:

 

First, proper lighting should not cast shadows and should make the product flash.

 

Secondly, when the customer is in front of the showcase or leaning, he or she should not cast a shadow on the product.

 

Third, the heat and color of the light source should be calculated and controlled.

 

Fourth, the best lighting is a combination of lighting types in different locations

 

The color of light changes with temperature. Light warmth is measured in Kelvin (K). Kelvin temperature is defined according to the appearance of the light source (that is, the appearance of the light source itself), and is measured in degrees. Temperatures below 3000 K will produce a “warm” color with a red appearance. From 3400 K to 4500 K, the appearance is white or neutral. Temperatures above 6000 K will produce “cold” light with a blue appearance.

 

There are two options for lighting from above: MR-16 spotlight or PAR30 /PAR-38 bulb.

 

Which method to choose depends on the design environment. If the ceiling above the display cabinet is high, then the PAR38 bulb is the best because it can provide a better and stronger light beam. The ceiling should not be nine feet above the finished floor height to maintain the effectiveness of the lighting. The distance between PAR38 light bulbs should not exceed three feet (from center to center), flood lights are recommended.

September 2019

Display Lighting Manufacturer has a Wide Range of Choice for the Customers

Display Lighting Manufacturer has a Wide Range of Choice for the Customers
We have seen that retail outlets make use of display lighting to throw extra light on the products so that the customers can be getting attracted towards the same. There are companies which are engaged in the manufacturing of such products. Awelled is one such manufacturer in China and the company is engaged in offering high-quality products to the customers. They have designed the rates which are economical and hence are in high demand too. The display lighting manufacturer is one of the best in the related field and area.
The company believes in extending the best services to its clients. Hence they have the option of customization of the products for the convenience of the customers. The role of lighting in the related field cannot be overlooked. Whether the client is big or small; for them all are alike. They offer services to the jewellery showrooms, watch companies, cosmetic showrooms, etc. They have been able to service customers across industry verticals and ensure that customer satisfaction of the highest level is met.
They deal in LED lighting which is much more energy-efficient and environment-friendly. The products manufactured by the company are all very high in quality and energy-efficient too. Thus the customers are also happy to purchase the products in bulk and use the same in their respective outlets which definitely cuts the electricity costs by 40%.
LED Track Spotlight is an amazing product for the users. They can use the product to highlight anywhere they want. The light will help to focus on the product and this can be a nice way to attract the customers too. Varied options are available under this category and all the products have been listed on the website of the company. The customers can scroll through the products and select the one which they desire.
The spotlights are very commonly used in Museums, jewellery showrooms, and watch outlets. The light is very useful for the right flow of illumination required to highlight the product. In the retail outlets, whenever a promotional campaign is undertaken for a product launch, this type of light is used so that the product can receive the right amount of light. The professionals working in the company are having complete product details which they can easily share with the customers. The main aim of the company is to achieve customer satisfaction at the highest level.

Jewellery Display Lighting can have a Great Impact on the Product

Jewellery Display Lighting can have a Great Impact on the Product

Lighting plays a major role in the display windows of the shops. Lighting is thus an essential element for the proper display of varied products. Jewellery display lighting can be enhanced with the use of products which are high-quality. Shenzhen Awelled Optoelectronic Co. LTD is engaged in the production of different types of illumination applications. They have a wide stock of LED lighting products which are eco-friendly and economical. The light definitely cuts on the electricity costs. They have a wide spectrum of display lighting and tungsten light.

They provide products which can be used in jewellery counters for illuminating the designs and make them appear impressive. Apart from jewellery shops, these lights can be extremely useful in watch shops, luxury items store, cosmetic outlets, market, apparel shops, etc. They also offer customization of the products and no project is too big or small for them. They personally attend to the requirements of the clients so that the manufacturing is done to cater to their needs. They apply advanced technology for the manufacturing of the products which can ensure that there will be amazing energy savings. Quality management of the highest level is achieved by them.

LED down light is a useful product to provide focused lighting effect to the product. The product is available in varied sizes and colour mixing is also possible to add more visibility to the products. The lights have an excellent life span and are highly energy efficient.

They have a huge collection and the down light category has an impressive range. The rotating light is also in high demand and several products at the same time can be focused on using this product. Thus the customers also feel that it can be suitable for their products in the respective outlets. Having such lights in the store is beneficial because it can prevent shoplifting cases and thus act as a protective move. Mounted ceiling lamps look very classy and easy to maintain too. Hence the demand for such products is also very high. The professionals of the company are always ready to share the features of the products with the customers.

The lights are all produced using high-quality materials so that the clients are happy and content with the services and the products. The website has been designed with much care and all the products have been listed with details for the convenience of the customers.

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